Landing pages: builder or your own HTML?

What is a landing page?

A landing page is a single web page with exactly one goal, for example a purchase, a newsletter signup or downloading a freebie. Visitors get there through an ad, a link or a button in an email. Because nothing distracts them, the page leads them straight to that one action.

With a landing page you can, for example:

• present a new product and offer it for sale
• promote a limited-time offer or a sale
• create a prelaunch page for an upcoming project
• promote a freebie
• introduce yourself and your offer on a profile page

The two ways compared

You start both from Landing pages in the menu, with + New page for the builder and New HTML page for your own code.

	Landing page builder	HTML page
How you work	With clicks and drag and drop	You paste finished HTML code
Starting point	Blank page or template	Your code, often from an AI tool
Design	With the builder’s elements and design settings	Completely free
Preview	Live in the editor	Only on the published page
Older versions	You can restore them	Are not saved
Changes by a connected AI app	Not possible	Possible

Which one suits you?

Use the builder if you want to work on your page yourself with clicks and see changes right away. It is also the easier way if you have never worked with HTML.

Continue here:

• Create a landing page with the builder
• Elements and design in the builder
• Landing page settings

Use an HTML page if you let an AI tool write the page, already have a finished file or want full freedom over the design. You do not need to know how to code if the AI tool writes the code.

Continue here:

• Create an HTML page
• Create a landing page with AI
• Buy buttons, images and legal texts in your own HTML
• Add an email signup form

What applies to both

• Address: Every page sits under your shop address, for example myshop.mytentary.com/summer-sale.
• Status: A page is either Draft or Live / Published. Anyone who opens the URL of a draft lands on your shop.
• Home page: Under Online Store › General, you can select a published page as your Home page. It then appears directly at your shop address.
• Affiliates: Available for affiliates makes a page available to your affiliates.
• Tracking and cookie banner: Your shop’s settings also apply to your landing pages.

Frequently asked questions

How many landing pages can I create?

As many as you like.

What do landing pages cost?

Nothing. Both ways are included in all plans.

Can I switch to the other way later?

A page cannot be converted. Create a new page and copy the content over by hand. You can use both ways side by side in your shop, though.

A feature is missing. What can I do?

Write to our support. We are happy to hear your idea.