When it comes to driving sales, few tools are as effective as discount codes. The codes, which can be entered at checkout, offer customers a discount on their purchase and encourage them to complete a transaction.‍

In this article, we'll take a look at both the ways discount codes boost an online business and how to create discount codes with Tentary.

Why should you use discount codes?

1) More sales

First and foremost, discount codes are a great way to increase sales. By offering a discount, businesses can make their products or services more affordable for customers, which can lead to more sales and higher revenues.

2) Sense of urgency

The use of discount codes also creates a sense of urgency for customers, as they often have a limited time to redeem them. In many cases, this motivates customers to make a purchase sooner rather than later, which also helps increase sales.

3) Customer acquisition

Another benefit of discount codes is that they can help businesses attract new customers. This is because many shoppers are explicitly looking for discounts and deals. Offering discounts also attracts customers who might not otherwise have considered making a purchase.

4) Build loyalty

Using discount codes helps businesses build a sense of loyalty among their customers. Customers are more likely to return to a business when they know they are appreciated.

5) Gain insights

Finally, businesses use discount codes to gather valuable data about their customers. When customers enter a discount code at checkout, businesses can track which codes are used, how often they are used, and what types of products or services they are used for. Among other things, this information helps businesses make informed decisions about their marketing strategies, so they can better target their future efforts.

In conclusion, discount codes are a particularly helpful tool for boosting an online business. By offering discounts, businesses can increase sales, attract new customers, and gather valuable data about their customers.

Overall, using discount codes can be a win-win situation for both businesses and shoppers.

How do discount codes work at Tentary?

You can create discount codes for any of your products you sell through Tentary with just a few clicks. With these custom coupons, customers receive a percentage or absolute discount.

Create discount codes

To create a discount, first login to your Tentary account. Click on the link to the "Discounts" page in the menu and then click on the "New Code" button.

You can set the following settings for your discount:

• Code: The actual discount code that customers will have to enter; you can set a code yourself (e.g. "SALE2022") or have a code generated.
• Discount + Type: Set the amount and type of discount (e.g. $7.50 or 25%).
• Applicability: apply the discount code to all products or only to certain products
• Number: limit the number of times a discount code can be activated
• Period: limit the validity period of a discount code

Once you have made all the settings you want, save.

Your coupon code is now active!

Learn more about using discount codes at Tentary.