# Create Upsell and Downsell Offers

> Want to know what upsells and downsells are and how to set them up on our platform?

Source: https://tentary.com/en/help/upsell-and-downsell/
Last updated: 2025-11-07

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Want to know what upsells and downsells are and how to set them up on our platform? In this article, you’ll learn all the essential background and how to create them step by step.

## What is an Upsell and Downsell?

An **upsell** is an additional product shown to your customers directly after purchase, displayed below the order confirmation for their original purchase. A **downsell**, on the other hand, is a cheaper alternative shown to customers if they decline the upsell.

## What Are They Used For?

Upsells and downsells are proven marketing strategies to increase the average order value. They allow you to immediately offer relevant add-on or alternative products to customers who have already made a purchase decision. This way, you can make the most of their readiness to buy and increase your revenue.

## Creating an Upsell

First, open a product in your [product overview](https://app.tentary.com/products), or scroll to the **After Purchase** section if you’re currently creating a new product. In the **Thank You Page** settings, activate the **Upsell** option.

Now, click the **+ Upsell** button to create an upsell. A popup will appear where you can configure all the details of your upsell:

![upsell-anlegen-en.png](https://tentary.com/help/en/upsell-and-downsell/01.webp)

**Offer Title**\
Enter an additional title here that will be displayed above your upsell offer.

**Product**\
Select an existing product from your inventory that you want to offer as an upsell.

**Override Product Title**\
If you don’t want to use the original title of the selected product, you can optionally enter an alternative product title.

**Description**\
Use this field to explain the content and benefits of your upsell to your customers.

**Image/Video**\
You can upload an image or video to visually show your customers what to expect.

**Discount**\
If you want to offer your upsell at a discounted price, you can either specify a percentage discount or a fixed amount. Otherwise, select **No Discount**.

**Decline Button**\
You can choose to show the default text **No, thanks**, or define your own custom text.

Don’t forget to click **Save** afterward so that all your upsell settings are saved.

> **Note:** You can create an unlimited number of upsells and corresponding downsells. When a customer clicks the **Decline Offer** button, the linked downsell (if available) will be shown. If no downsell is available, the next upsell/downsell in the sequence will be displayed.

## Creating a Downsell

Once you’ve saved your upsell, you can add a downsell to it. To do this, click **Add Downsell** in the gray section directly below the previously created upsell offer. The downsell uses the same settings as described above for the upsell.

![downsell-anlegen-en.png](https://tentary.com/help/en/upsell-and-downsell/02.webp)

## Custom Thank You Message

Below your up- and downsells, you can customize the pre-written thank-you message. In addition to standard text formatting, placeholder elements are available to personalize the message for your customers.

![up-downsell_dankesnachricht-en.png](https://tentary.com/help/en/upsell-and-downsell/03.webp)

## How Upsells and Downsells Are Displayed to Customers

After completing payment, your customers will see the order confirmation. Below that, your upsell offer will be shown. If they click the **Decline** button, the downsell offer will appear (if configured).

| ![upsell-checkout-en.png](https://tentary.com/help/en/upsell-and-downsell/04.webp) | ![downsell-checkout-en.png](https://tentary.com/help/en/upsell-and-downsell/05.webp) |
| --- | --- |

If you have created multiple upsells and downsells, your customers will then be presented with further offers. If this is not the case, your customers will see your individual thank-you message.