# Set up your shop

> Your shop page displays all your active products and additional information you define.

Source: https://tentary.com/en/help/set-up-shop-page/
Last updated: 2026-03-13

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Your shop page displays all your active products and additional information you define. In this article, we introduce the shop page and walk you through the setup process.

![shop-page.png](https://tentary.com/help/en/set-up-shop-page/01.webp)

Want to see what your shop could look like? Our [Creators](https://tentary.com/en/creators/) page shows real shops from sellers who use Tentary.

## Setting Up Your Store

To set up your store, navigate to the [**Online-Store**](https://app.tentary.com/shop) menu item. On the following pages, you can add content to your shop and make additional adjustments.

## General

![The General section with the home page choice and the shop page setting](https://tentary.com/help/en/set-up-shop-page/shop-allgemein.webp)

Under **Home page** you decide what visitors see when they open your shop address:

- **Your shop:** all your products on one page. This is the default.
- **One of your landing pages:** a published [landing page](https://tentary.com/en/help/create-landing-page/) is shown directly at your address.
- **Nothing:** visitors get a 404 page.
- **Forward to another website:** enter the address to forward to under **Web address**.

Below that you will find the **Shop page** section. **Deactivate the shop page** hides the overview of all your products. Single products and landing pages stay reachable either way.

## Design

**Design** is where you set how your shop looks: theme, colours, fonts, logo, banner and more. The article [Customize the design of your sales page](https://tentary.com/en/help/sales-page-design/) covers every setting.

## Domain

**Domain** is where you choose your shop address. The simplest option is a Tentary subdomain, which makes your shop reachable at `yourname.mytentary.com` right away. Alternatively you connect your own domain, see [Set up a custom domain for your shop](https://tentary.com/en/help/set-up-custom-domain/). For where to find your shop URL and what it is for, see [Where Can I Find My Shop URL…](https://tentary.com/en/help/shop-url/).

## Tracking & SEO

Here you connect your shop to third party services: the **Meta Pixel ID** for [Tracking with the Meta Pixel](https://tentary.com/en/help/meta-pixel/), and **Google Search Console verification**, which proves to Google that the shop is yours. See also [Appear in Google Search](https://tentary.com/en/help/appear-in-google-search/).

## Custom Code

**Code** is where you embed your own JavaScript, HTML or CSS into your shop. The article [Add custom code to your shop and landing pages](https://tentary.com/en/help/add-custom-code/) explains how.