# New product: Digital Download

> You can easily sell digital files of any kind with Tentary.

Source: https://tentary.com/en/help/new-product-digital-download/
Last updated: 2026-03-19

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You can easily sell digital files of any kind with Tentary. In this article, we’ll show you how it’s done.

## Create a Product

To create a new product, navigate to the [**Products** page.](https://app.tentary.com/products) Then click on **+ New Product**. A pop-up will appear where you can select the product type **Digital Download**. This product type is fixed and cannot be changed later.

### Sales Page

At the top, you can give your product a title, write a description, and upload product images or add a YouTube video.

![The Sales Page section with title, description, product images, preview files and the checkout page fields](https://tentary.com/help/en/new-product-digital-download/verkaufsseite.webp)

#### Title

Choose a suitable name for your digital download that clearly conveys what the product is to your customers. A precise and appealing description increases the likelihood that your product will be purchased.

#### Description

In the product description, you can use formatting to customize your text. The following options are available:

- Various paragraph formats (paragraph, quote, headings 1–4)
- Text styling (bold, italic, underline, strikethrough)
- Text and background color palettes
- Alignment options (left, center, right, justified)

Additionally, the following features are available:

- Adding links to other websites
- Inserting a button with its own button text and target URL
- Embedding images

> **Note:** The description for uploaded images serves as the alt text. If no description is provided, the file name will be used as the alt text.

- Using a horizontal line to separate content
- Viewing and editing the HTML code
- Removing applied formatting
- Fullscreen mode/normal view

#### Product Images

First impressions are often visual, even for products sold online. Take some time to create beautiful and relevant images for your product. Products with images generally sell much better than those without.

To upload images, either drag and drop them into the **Product Images** box or click the **Upload Images** button.

> **Note:** The supported image formats are JPG, PNG, WEBP, GIF.

In the latter case, the menu of your computer or smartphone will open to select images for upload. Select one or more images and confirm the upload. You can put the uploaded images in your desired order by holding and dragging them.

> **Tip**: If you're looking for free-to-use and editable images, we recommend [Unsplash](https://unsplash.com/) and [Pixabay](https://pixabay.com/).

You can also add a YouTube video. Click the corresponding option, paste the YouTube link, and confirm by clicking **Add**.

#### Preview Files

Under **Preview files** you can upload up to 10 audio or PDF files as free samples. Your customers can listen to them or view them directly on the sales page, so before they buy.

Click **Upload preview files** and pick the files you want.

> **Tip:** A short excerpt is enough. It gives your customers a feel for the quality without giving away your whole product.

#### Customize the Checkout Page

Just below you will find the **Customize the checkout page** section. It lets you shape the checkout page for this product alone:

- **Checkout description (optional):** an extra text shown on the checkout page.
- **Checkout banner image (optional):** an image shown at the very top of the checkout page. Click **Upload image** to pick one.

Both fields are optional. Leave them empty and the checkout page stays the way it looks by default.

### Price

This section allows you to set the price for your product and choose the payment options available to your customers.

![The Price section with one-time payment, price and discount price](https://tentary.com/help/en/new-product-digital-download/preis.webp)

#### One-Time Payment & Subscription

Choose whether your product will have a one-time payment or a recurring payment (subscription).

#### Price & Discount Price

You can offer your products for [free](https://tentary.com/en/help/free-products/) or at a [minimum price](https://tentary.com/en/help/minimum-price/) of €1. Enter your desired price, which can include up to two decimal places (e.g. €9.99). Price formatting will be verified and adjusted if necessary upon saving.

> Keep in mind that price is a crucial factor for your product’s success. Sellers often price their products too low initially. Experimenting with pricing is recommended when starting out.

Use the **Discount Price** field to indicate a reduced price.

> **Note:** The discount price must be lower than the original price for it to display.

#### Limited-Time Offer

With **Limited-time offer** you sell your product at a special price for a set period. You enter an **Offer price** plus a start and end date. After that your regular price applies again automatically. If you want, you can also show a countdown on the sales page.

For how to set this up, read the article [Create Limited-Time Offers & Activate Countdown](https://tentary.com/en/help/limited-time-offers/).

#### Installments

If you'd like to offer installment payments, specify the number of installments and their amounts. More information about installment payments can be found in the article [Everything about installment payment](https://tentary.com/en/help/installment-payment/).

#### SEPA Payments

Enable SEPA payments for this product if desired, and allow instant product delivery after purchase. Learn more in the article [Everything About SEPA Direct Debit](https://tentary.com/en/help/sepa-direct-debit/).

> **Note:** In this case, customers will receive the product immediately, even if the SEPA payment has not yet been processed by your payment provider.

### Product Variants

Customize your product by offering different contents or versions of the same product for selection at purchase.

![new-product_access_variants.png](https://tentary.com/help/en/new-product-digital-download/03.webp)

Click **+ Add Variant**, assign a specific title, set a price, and optionally define a quantity. To add multiple variants, click **+ Add Variant** again and complete the respective fields.

> **Note:** Products with variants can only be sold at a one-time price. Other pricing options (installments, SEPA direct debit, subscriptions) are not available for variant products.

### Post-Purchase

Here you can set which thank you page and email will be shown or sent to your customers after a purchase.

![new-product_post-purchase.png](https://tentary.com/help/en/new-product-digital-download/04.webp)

#### Thank You Page

For the **thank you page**, you can choose between **Standard**, **Custom**, or **Redirection**, and soon also for **Upsell**.

The **standard** thank you page gives a general thank you to your customers and shows slightly individualized info depending on the product type including a button with the access link. You can fully design the **custom** thank you page to your liking.

In addition to the usual formatting options, various drag-and-drop buttons are available as placeholders which you can position on your thank you page. Your customers will see the respective information at this spot.

> **Note:** The drag-and-drop buttons personalize your thank you page and provide info about the buyer (email, full name, first name), the order (e.g. product title, access link), and the seller (name, support email).

If you activate the **redirection**, you can store a link that will take your customers directly to an external thank you page.

> **Info:** You can display the thank you page by clicking on **Preview: Thank you page** on the product page.

#### Email

In the **email** section, you can choose which email will be sent to your customers after the purchase. You can select between **Standard**, **Custom**, and **None**.

The **standard** email includes a thank you to your customers and a button so they can directly access the product.

Like the thank you page, the custom email can be individually tailored to your shop and target audience. In addition to bold and italic text formatting, you can insert links and format your text as paragraphs or headings. As with the thank you page, various drag-and-drop elements can be integrated into your text for personalization.

If you don’t want to send an email – because you’re doing it, for example, via a third-party email service – the option **None** is the right choice for you.

> **Info:** You can preview the order confirmation email via **Preview: Order confirmation (email)**.

Further information on [the thank you page and e-mail order confirmation](https://tentary.com/en/help/customize-thank-you-page/).

### Your Product

In this section, you can upload your product, such as files, images, [self-hosted videos](https://tentary.com/en/help/video-hosting/), audio files, YouTube, or Vimeo videos.

![new-product_download_product.png](https://tentary.com/help/en/new-product-digital-download/05.webp)

Files can be uploaded for free to our servers, and we ensure secure [delivery to your customers](https://tentary.com/en/help/receive-purchased-products/). There is no limit to the number of uploaded files, but individual files must [not exceed 5 GB](https://tentary.com/en/help/maximum-file-size/). If uploading multiple files, they can be organized into folders.

You can also add descriptions, write informational text, or include buttons with links. To customize your texts, click on **Placeholders** **for text blocks** to find all the drag-and-drop elements that you can move directly to the right place.

> **Note:** In the article [How Do Customers Receive Purchased Products and Services?](https://tentary.com/en/help/receive-purchased-products/), you can see what the product page looks like to your customers.

### Settings

Activate the desired features in this section, which are detailed below.

![new-product_download_settings.png](https://tentary.com/help/en/new-product-digital-download/06.webp)

#### Enable Stamp/Watermark to PDFs

Enable automatic watermarking for your PDF files for extra protection. The watermark includes the buyer’s email and name and is applied to every page of the PDF. Learn more in the article [How Watermarking Works](https://tentary.com/en/help/pdf-stamp/).

#### Treat Product as Electronic Publication (e.g., eBook) for VAT Purposes

When enabled, this option applies a [reduced VAT rate for book-like products](https://tentary.com/en/help/taxation-of-ebooks/).

#### Define individual tax settings for this product

Depending on the product type and/or your company's industry, you may need individual tax settings for a product. If you activate this option, you can then enter an individual tax rate and an additional note as to why the tax rate differs. This will be shown on the invoice.

#### This Product is a Voucher/Ticket

If selected, you can later track which products or vouchers have been redeemed. Learn more in the article [Vouchers/Tickets](https://tentary.com/en/help/vouchers-and-tickets/).

#### Limit Quantity

Limit how many times your product can be sold. For example, restrict the number of attendees for a workshop or offer a certain quantity at a discounted price.

#### Limit Sales Period

Offer your product for a limited time by setting a start and/or end date. Links to your product page can be shared before the start time, but the purchase button will only be visible within the defined period.

> **Note:** Regardless of timing, you must publish your product for it to be visible to customers.

#### Customize "Go to Checkout" button

If you want to rename the **Go to Checkout** button, you can enter a new title here.

#### Customize "Order for free" button on the checkout page

If you offer your product free of charge, you can use this option to customize the text of this button on the checkout page. This is not possible for chargeable products due to legal requirements.

#### Add custom fields to the checkout page

You can use one or more custom fields to request individual data from your customers on the checkout page or to display a note. These are displayed in the **additional information** section, below the **delivery information** and above the **payment method**.

You can create different field types (short text, long text, selection list, checkbox and checkboxes, note). You can find more information on this in the article [Checkout Page: Using Custom Fields](https://tentary.com/en/help/custom-checkout-fields/).

#### Adjust Withdrawal Period (Default: Exclusion of withdrawal)

By default, Tentary excludes refunds for digital products during the purchase process. Customers must agree to this before payment.

> **Note:** Refunds are typically allowed for physical products. For digital goods, refunds can be excluded as the product is fully accessible and replicable after purchase.

To modify the default setting, enable this option and choose a refund period of 14 or 30 days.

#### Access protection (Login required)

To protect your product from unauthorized access, you can specify that your customers must log in to be able to view your product. You can find out exactly how this works [here](https://tentary.com/en/help/access-protection/).

#### Limit Product Access and Duration of Access

Specify when customers can access your product and set a time limit for how long access will be available.

#### Do not Show Products on my Shop Page

If you don’t want this product displayed in your shop (e.g., for targeted customers only), use this option.

#### Subscribe Buyers to my Marketing Emails

When enabled, customers are automatically subscribed to your marketing emails after purchase. A checkbox will appear during checkout, allowing them to opt-in. Learn more in the article [Email Marketing with Tentary](https://tentary.com/en/help/email-marketing/).

#### Appear in Google Search

Activate this option to make your product discoverable on Google. Without activation, your product page will include the [`noindex` meta tag](https://developers.google.com/search/docs/advanced/crawling/block-indexing?hl=de). With activation, it will use the `index, follow` tag and be included in our sitemap for indexing.

## Save

Click **Save** to save your content or changes.

> **Note:** Your product is not automatically published. Assign it the status **Live** and save again to make it visible. Learn more in the article [**Creating, Saving, and Publishing a New Product**](https://tentary.com/en/help/create-new-product/).