# Gain and confirm email subscribers

> How someone becomes an email subscriber: the four signup routes, consent at checkout and the confirmation email.

Source: https://tentary.com/en/help/email-subscribers/
Last updated: 2026-11-06

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Your emails only go to subscribers who confirmed their signup. Here you learn how someone signs up and what you can set.

## How someone becomes a subscriber

You find all related options in your [**Settings**](https://app.tentary.com/settings) in the **Email** area under [**Marketing emails**](https://app.tentary.com/settings/email). The path always has three steps: someone signs up, confirms the email, and then gets your campaigns and automations.

![The Marketing emails page with the signup flow and the products that collect subscribers](https://tentary.com/help/en/email-subscribers/marketing-e-mails.webp)

Someone can sign up in four ways:

1. **On your signup page.** Every shop has a ready-made page at `yourshop.mytentary.com/subscribe`. You also find the link on the [**Email Marketing**](https://app.tentary.com/emails/campaigns) page.
2. **With the form on your shop page.** You turn it on under [**Online Store › Design**](https://app.tentary.com/shop/design) in the **Subscribe form** area with **Display subscription form on shop page**.
3. **By buying a newsletter product.** This is a separate product type for the signup. See [Create a new product: Newsletter](https://tentary.com/en/help/new-product-newsletter/).
4. **By buying another product** that collects subscribers. See below.

On your own landing page, you can also [add your own signup form](https://tentary.com/en/help/custom-html-signup-form/). You bring in existing contacts with an [import](https://tentary.com/en/help/import-customers/), and with a [lead magnet](https://tentary.com/en/help/create-lead-magnet/) you offer a free product in return for the signup.

## Products that collect subscribers

Buyers only become subscribers if you turned this on in the product. It is off by default.

1. Open your [product](https://app.tentary.com/products).
2. Check **Subscribe buyers to my marketing emails** in the **Settings** area.
3. Save the product.

The **Marketing emails** page shows how many of your products collect subscribers. **Turn on for all products** switches the option on for all of them at once.

## Consent at checkout

Under **Consent at checkout**, you set how buyers of these products agree:

- **Buying counts as consent:** There is no checkbox. All buyers get the confirmation email.
- **Ask with a checkbox:** Only buyers who tick the box get the confirmation email. You can write the checkbox text yourself.

![The Consent at checkout area with the two options and the field for the checkbox text](https://tentary.com/help/en/email-subscribers/zustimmung-beim-kauf.webp)

Newsletter products and freebies never show a checkbox, whatever you pick here.

## The confirmation email

Tentary automatically sends all new subscribers an email with a confirmation link (double opt-in). Only after they click the link are they subscribed and get your emails. You cannot turn this step off, because it is required or recommended in many countries.

**Customize the confirmation email** lets you change the text. On the right you see a preview, both for a normal signup and for a freebie.

![The Confirmation email page with the fields for subject and text and the preview](https://tentary.com/help/en/email-subscribers/bestaetigungs-e-mail.webp)

- **Subject** and **Text:** If you leave a field empty, Tentary uses the default text. Your own text applies to all customers, whatever their language.
- **Placeholders:** `%OPT_IN_LINK%` stands for the confirm button and is required as soon as you write your own text. `%SELLER_NAME%` stands for your shop name.
- **Note for freebies:** This sentence appears when someone only gets a free product after confirming. With `%FREEBIE_NOTE%` you decide where it goes in the text.

> **Important:** Keep the email short and factual. In many countries, a confirmation email may not contain any advertising.

## Who is subscribed

Under [**Customers**](https://app.tentary.com/customers), the **Opt-in** column shows who is subscribed. On a person's detail page, you can send the confirmation email again or unsubscribe them. See [Manage customers](https://tentary.com/en/help/manage-customers/).

Your subscribers can unsubscribe at any time with the link that is automatically at the bottom of every email.

## Frequently asked questions

### Why does someone get no emails even though they bought something?

Check these points:

- **Subscribe buyers to my marketing emails** is not turned on in the product.
- You ask with a checkbox, and the person did not tick it.
- The person has not confirmed their signup yet.

### Can I get notified when someone subscribes?

Yes, with **Notification about new confirmed subscribers**. It is off by default. See [Email notifications](https://tentary.com/en/help/email-notifications/).