# Create a Lead Magnet / Freebie

> Do you want to offer a product as a lead magnet or freebie to your customers?

Source: https://tentary.com/en/help/create-lead-magnet/
Last updated: 2025-10-09

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Do you want to offer a product as a lead magnet or freebie to your customers? In this article, we explain what that is, how to create such a product, how the delivery process works, and what to watch out for when using a third-party email marketing tool.

## What is a Lead Magnet / Freebie?

A freebie or lead magnet is a free offer for potential customers that’s intended to provide value. In exchange for the freebie, you collect the customer’s email address, allowing you to contact them in the future. A freebie might be an e-book, a checklist, a webinar, or any other type of product.

## Creating a Freebie Product

A freebie is created just like a paid product. First, fill out all the required fields and any optional ones you want. Under **Your Product**, upload the file you want to offer as a freebie.

The only difference from a paid product is that in the product settings, you must activate both the **Subscribe buyer to my marketing emails** option and the **This is a Lead Magnet** option. This automatically sets the product price to €0 and ensures that the freebie is only delivered after the customer confirms their newsletter opt-in.

![productsettings_lead-magnet-freebie.png](https://tentary.com/help/en/create-lead-magnet/01.webp)

## Delivery Process

Customers who sign up for your freebie and provide their email address will automatically be sent the opt-in email, unless they’ve already completed the opt-in in a previous interaction with your shop.

> **Tip:** You can check the status of the opt-in at any time in the [**Customers**](https://app.tentary.com/customers) section of the menu.

Once the opt-in is successfully confirmed, access to the freebie is sent out. If the customer is already on your email list, the freebie is sent immediately.

> **Note:** Freebies will only be delivered if the opt-in is confirmed within 7 days of the initial email.

## Using a Third-Party Email Marketing Tool

If you’re using a third-party provider for your email marketing, our system can’t track whether the customer has confirmed the opt-in. In that case, we can’t handle the delivery of the freebie for you.